Experience
Regional marketing leadership, digital execution and communications across technology, financial services and other sectors.
January 2024–present
Digital Marketing Strategist
Cooler Insights
Develop digital strategies, campaigns and content for B2B clients. Work across messaging, digital channels and reporting to connect client goals with audience needs.
July 2020–December 2023
Associate Director, Marketing & Communications
Magellan X / SOL-X
Led regional APAC marketing and communications programmes, working across digital, content, PR, social media and customer engagement. Partnered with Sales and Product teams and led a four-person team. In a concurrent SOL-X product marketing role, supported positioning, sales materials and regional go-to-market work.
December 2019–April 2020
Digital Marketing Manager
SC Ventures, Standard Chartered Bank
Developed digital campaigns and used customer and market insights to inform engagement and venture activity.
January–December 2019
Marketing Consultant
TheContractJob
Advised start-ups on digital marketing, messaging, content and customer acquisition.
December 2015–November 2018
Marketing Manager
GRID Communications
Led integrated marketing activity across customer acquisition, retention, events and communications.
May 2014–August 2015
Global Marketing Manager
RugGear SEA
Worked on regional and global campaigns, product launches, trade shows and distributor communications.
Earlier roles
Tan Tock Seng Hospital, McDermott Asia Pacific, National Library Board and Fujitsu Microelectronics
Experience across communications, PR, brand, stakeholder engagement and events.
Education
Executive MBA
Quantic School of Business and Technology (2026)
Specialist Diploma in Digital Marketing & Analytics
Singapore Polytechnic (2020)
BSc (Hons) Management
University of London