Insights
Notes on marketing, AI and the decisions people make when tools and customer expectations change.
I write about what these shifts mean in practice: where AI helps, where it adds work, and why the human choices behind a good strategy still matter. Some articles are written with Jean Ng (LinkedIn profile, opens in a new tab).
Featured writing
AI Agents Are Not Just Chatbots: They Are Workflow Operators (opens in a new tab)
A look at agents that carry out tasks across a workflow, and the questions teams need to ask before putting them to work.
PDF carousel · 16 slides
Not Every Process Needs an AI Agent (opens in a new tab)
A practical case for choosing the simplest tool that solves the problem.
Infographic
The Trust Problem: Can Companies Let AI Agents Act on Their Behalf? (opens in a new tab)
Where accountability and oversight matter when software starts taking action.
PDF carousel · 9 slides
Human Teams, Copilots and Agents: What the New Workforce Looks Like (opens in a new tab)
How the roles of people and AI tools may differ in everyday work.
PDF carousel · 12 slides
Agentic Commerce: What Happens When AI Starts Buying and Recommending (opens in a new tab)
Questions for brands as automated recommendations and purchases develop.
PDF carousel · 11 slides