Selected Work

A few examples of how I have connected marketing strategy, clear messaging and execution to business goals across global markets, with a focus on Asia Pacific. These are concise summaries; supporting material can be added after permissions and links are confirmed.

Case study 1

Demand generation at Magellan X

Demand generation
Marketing automation
APAC

The need: Build qualified interest for B2B technology offerings across regional audiences.
My contribution: Planned targeted campaigns, used audience segmentation and HubSpot workflows, and worked with Sales and internal teams on campaign delivery and follow-up.
Result: 163 marketing-qualified leads in two months, part of 911 marketing leads in Q3 2023.

Leads by channel at Q1 2022, Q4 2022 and Q3 2023.View full size: Leads by channel at Q1 2022, Q4 2022 and Q3 2023.

Case study 2

Product marketing and audience growth at SOL-X

Product marketing
Content
Lead generation

The need: Raise visibility for enterprise technology solutions and support lead generation across APAC.
My contribution: Worked on product positioning, customer-facing messages, sales materials and integrated programmes spanning digital channels, SEO, PR and events.
Result: More than 80 qualified leads; LinkedIn followers grew by 1,400% in one year.

Industry awards and nominations for Magellan X and the SOL-X worker health and safety solution.View full size: Industry awards and nominations for Magellan X and the SOL-X worker health and safety solution.
Magellan X events programme, 2022 and 2023.View full size: Magellan X events programme, 2022 and 2023.

Case study 3

Customer acquisition and retention at GRID Communications

Integrated marketing
Customer growth
Field marketing

The need: Support growth through stronger customer acquisition and retention activity.
My contribution: Led integrated digital and field marketing programmes aligned with commercial priorities.
Result: Sales increased by 50% in six months; lead generation doubled over two years.

Event invitation for IoT Asia 2018.View full size: Event invitation for IoT Asia 2018.
One-month free trial campaign for the Fleet Safety Management app, July 2018.View full size: One-month free trial campaign for the Fleet Safety Management app, July 2018.
Event and product offer for Safety & Security Asia 2018.View full size: Event and product offer for Safety & Security Asia 2018.

Case study 4

Digital visibility at Magellan X

SEO
Content
Digital analytics

The need: Bring more relevant visitors to the website and strengthen digital engagement.
My contribution: Led content, SEO and digital optimisation as part of regional marketing activity.
Result: 7,020 new website users in six months; LinkedIn followers increased by 218%.

Magellan X SEO campaign report, August 2023.View full size: Magellan X SEO campaign report, August 2023.
Magellan X LinkedIn page analytics, September 2023.View full size: Magellan X LinkedIn page analytics, September 2023.

Interested in the thinking behind this work?

I’d be glad to discuss the brief, my role and what the results meant in context.

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